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Blooming in the most unexpected places, wildflowers are such a great reminder to look for beauty everywhere... even when you are in the thick of it.
The Wildflower Collection is where it all began. In 2016, I needed something to keep my hands busy while I figured out what I wanted to do next after a 15 year IT career. I didn't want to go back to corporate - I was tired and just wanted something more. So while I figured out my next move, the very first Wildflower kit was born — and quietly (and accidentally) became the design that launched And Other Adventures Embroidery Co. Every kit in our shop today traces back to this one.
A modern silhouette. Wildflower is instantly recognizable for its bold, completely straight stems rising up from a clean baseline, topped with loose, painterly clusters of overlapping wildflowers. The contrast — structured below, romantic above — is what gives this design its modern embroidery edge and why it's a retailer favorite on shelves from coast to coast.
For the stitcher who's up for a beautiful challenge. Let's be honest: those straight stems are unforgiving. There's no leaf to camouflage a wobble, no overlapping bloom to disguise an off-angle line. Many embroiderers find the straight-stem stitching intimidating — and many love it for exactly that reason. The payoff is a finished piece that looks like contemporary art, not a craft project. If Meadow is the kit we hand to first-timers, Wildflower is the kit we hand to stitchers ready to stretch.
Seven colorways. One iconic silhouette. Each Wildflower palette has its own mood:
Every Wildflower DIY embroidery kit ships with premium DMC floss, fabric pre-printed with the design, an embroidery hoop, needle, and our signature step-by-step guide. Original artwork made by me (Colleen) — designed, packed, and obsessed over in our Fort Worth studio.
The design that started it all. Modern meets romantic. Wildly worth the challenge.
